BizSugar.com › Management › A Comprehensive Guide to Data Management for Businesses

"Data is all around us. At this day and age, there exists an enormous amount of data available for everyone to use. In fact, according to an IBM study, “Every day, we create 2.5 quintillion bytes of data—so much that 90% of the data in the world today has been created in the last two years alone.”

Undoubtedly, you’ve also heard of the term “big data”. Lisa Arthur, in an article on Forbes.com, defines big data simply as “a collection of data from traditional and digital sources inside and outside your company that represents a source for ongoing discovery and analysis.”

Other industry experts, such as Doug Laney of Gartner, also defines big data in terms of the three V’s: Volume, Velocity and Variety."