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The more businesses a person owns, the higher his or her income, education level, and loan amounts and mortgage, finds an Experian study of small-business owners - sole business owners and multi-business owners.
Compared with the overall population, small business owners are more likely to be married and have children, have a college education and earn income greater than $75,000.
Sole-business owners (compared with multi have an income below $35,000 (30% more likely), reside in lower-wealth, less-metropolitan, less-creditworthy areas - and in female-headed households (47% more likely), have a relatively strong interest in religion, self-improvement, children’s products, crafts and automotive work and a preference for gospel and country music.
Multi-business owners, compared with sole-business owners and the overall population, are more likely to have household incomes greater than $125,000 - 41% more likely. They have “work hard, play hard” attitudes (38% more likely) and to show interest in cultural arts, books, golf, music, skiing, tennis and foreign travel. View full story...
Compared with the overall population, small business owners are more likely to be married and have children, have a college education and earn income greater than $75,000.
Sole-business owners (compared with multi have an income below $35,000 (30% more likely), reside in lower-wealth, less-metropolitan, less-creditworthy areas - and in female-headed households (47% more likely), have a relatively strong interest in religion, self-improvement, children’s products, crafts and automotive work and a preference for gospel and country music.
Multi-business owners, compared with sole-business owners and the overall population, are more likely to have household incomes greater than $125,000 - 41% more likely. They have “work hard, play hard” attitudes (38% more likely) and to show interest in cultural arts, books, golf, music, skiing, tennis and foreign travel. View full story...
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