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Brands that fail to embrace and engage in online consumer dialog are set be among those most severely affected by an economic downturn, according to research conducted in the UK by E-consultancy, Logan Tod and immediate future.
Some 64% of UK respondents surveyed said they would reduce their spending generally in view of the deteriorating economic climate, but 56% said that their online spending would not be affected - or would actually increase. View full story...
Some 64% of UK respondents surveyed said they would reduce their spending generally in view of the deteriorating economic climate, but 56% said that their online spending would not be affected - or would actually increase. View full story...
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