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bizSugar is a social news site for small businesses and mid-sized companies. Business owners, managers and entrepreneurs can now discover, share and vote for the best business tips, trends, news and strategies on the Web. If you find a business story, tip or video that you like, give 'em a little sugar!
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Comments
The first thing I thought about this article was that I don't get the whole Facebook craze either, but there's a bigger lesson here. This article is a perfect example of why you should NEVER based marketing and media-buying decisions on what YOU like or think will work unless you're a good example of your target market.
If it wasn't for suzy's comment I would have skipped this article. I read the headline and thought it was about telling your kids about Internet predators.
I just submitted a story about research done on Facebook types. His niece could fit into a few of those types, but certainly a Essentialist.
I wish there was an easy way I could drag my submission URL into this comment (hint to bizSugar).