BizSugar.com › Raising Capital › “All Capital is Not Created Equal” - An Investor Should Bring More Than Capital to Your Business.

Raising outside capital is never easy. But, you need to know that your investor will be your new “partner, ” and you need to know that there is a “value-add” with that capital. Whether industry sector perspective or influence; possible relationships or influence with essential potential customers or functional expertise/experience in areas where your team is lacking. That is, often, as significant as the capital itself.

Here are five key factors and a series of associated questions, to consider.