BizSugar.com › Raising Capital › Use Social Media to Research Your Crowdfunding Market

According to Biz Community, within the next few years 1/3 of the world’s population will engage social media — your campaign needs to only reach a fraction of this. While you may not interact with a billion people, you can sit back and learn about your industry around the world. RSS feeds and twitter bring news to you in real-time, allowing you to stay up-to-date and participate in events as they occur. This turns the idea of leading a market onto its head: Instead, you follow industry trends in order to obtain information.