BizSugar.com › Raising Capital › Investor Perspective on Small Business Financing

When seeking funding from an investor, it's very important for you to see your business and its potential from the investor's perspective, essentially stepping into the investor's shoes. Why is this important? Taking the investor's perspective will help you really think of your business as a valuable asset separate from yourself and help you anticipate the questions and concerns an investor may have. Finally, this perspective can help you better prepare and package your company and, consequently, pull in more investment dollars.