Customers are a great way to finance a business for many reasons. First, customer financing is typically non dilutive. They want something from you other than equity in your business. Customers also help you fit your product to the market. And customers will help debug and improve the quality of the product. An early customer will give you credibility with other customers. And an early customer may spend more with your company down the road.
Fred Wilson: How to Finance Your Startup
Posted by LarryWildman under Raising CapitalFrom http://www.huffingtonpost.com 4695 days ago
Made Hot by: Small Business Bluesman on June 25, 2011 2:16 pm
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