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Many entrepreneurs ask Guy Kawasaki what is the best way to open a pitch to potential investors. Here he answers that question, but also tells you the ten worst opening lines that you can use.
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Comments
Guy is on the money. People give him a hard time recently, but, the fact is that VC's are like pretty girls...they hear a lot of the same crap, alllll the time.
I have been thinking, and working on my problem space for 3 years, and yet @skyberrys took a look at it and in an instant revolutionized our messaging by asking a simple question.
My corollary to Guy's article: if it takes 2000 "practices" to get a muscle memory built-in to the brain--it takes about 500 "pitches" to get your message down to pure, simple, and sweet:
"Your products, everywhere." -- Us
No matter how good you think your pitch is, another one might hit it on the head harder:
"One product management space." -- @skyberrys
I nearly choked on my tea reading "Investor thinks: "I'm going to fire my secretary for putting this clown on my calendar again."
The message though, about being to the point doesn't just apply for interviews with VC's it applies to your contacts, your customer service & your website design/copy.
I remember when I worked in customer service and realized the best way to make people happy was ask what would make them happy and then do it!
@LosLosbaby > I must be following you around the web. This post was in one of my feeds this morning.