BizSugar.com › Public Relations › Young Entrepreneurs: A Conversation With Stephanie Kaplan

You’re the CEO and EIC of HerCampus.com. What are your main responsibilities?

I’m in charge of all of the content on the site as well as managing our expansion to schools across the country via our My Campus branches. We are currently at 75 schools and counting.

How did HerCampus get started? Are you willing to share how much the startup costs were?

It started when Windsor, Annie, and I won Harvard’s business plan competition, the i3 Innovation Challenge, with our idea for Her Campus. We launched in September 2009 at the start of my senior year.

Our start-up costs were very low; just the cost of filing as an LLC, buying some domain names, and minimal office supplies, so no more than $1,000. We were profitable from the start.