BizSugar.com › Public Relations › What is Cause Marketing and How Can it Benefit Your Business?

You may not have heard the actual term cause marketing, but you're probably familiar with the concept. You partner with an important cause in your community, say breast cancer awareness or the Red Cross. Pick something you're passionate about and that fits effectively with your brand and cause marketing will do the rest. Laura Holloway of Vertical Measures has this wonderful video to explain the approach in more detail. Happy cause marketing!