BizSugar.com › Public Relations › Survey shows Internet users prefer PR to ads - Public-Relations - Michael Kleiner

In my previous article, I wrote that public relations may be better positioned than advertising to weather the current storm of major newspapers in financial trouble some of which are going completely digital.

An interesting survey was released recently, which not only seems to support this point, but provides an interesting perspective into the reading habits of young people. Many of us thought they didn't read anything beyond misspelled text messages. Ragan's PR News Daily noted an ARAnet poll based on polling by Opinion Research Corporation, showing that Internet users prefer PR over advertising. The article appeared on eMarketer.