Startup PR Tip: To Get Press, Don't Pitch Your Product

Posted by frankstrong under Public Relations
From http://onstartups.com 3984 days ago
Made Hot by: advertglobal on May 29, 2013 9:57 am

Every entrepreneur thinks their story is unique. It is to them, but may not be to the media. Here's why. A must read for new entrepreneurs struggling with the PR challenge and how to get noticed.

Who Voted for this Story

Top BizSugar Users

This week's most active BizSugar users. Join Them!

Comments

Written by lyceum
3972 days ago

Frank: Thanks for the book tips! You could get Stefan Engeseth's book on PR as a free PDF download on his site. FYI: I wrote a review of his latest book, Sharkonomics, on Small Business Trends.

- 0 +

Written by lyceum
3973 days ago

Frank Strong: Thanks for your comment. Have you read Stefan Engeseth's book, The Fall of PR & the Rise of Advertising?

- 0 +

Written by frankstrong
3973 days ago

Yes, several years ago. Co-written with Al Ries, who's other books, like "Positioning: the battle for your mind" and "22 Immutable laws of branding" that I'd highly recommend. You can get them on audiobook format too!

- 0 +

Written by lyceum
3974 days ago

Thanks for the PR tips for a startup company. This could be a deal breaker for a new company.

- 0 +

Written by frankstrong
3974 days ago

Great! The fact is the occasional pitch from an entrepreneur with a solid story angle is likely to be quite welcome from reporters looking for stories. To this end, I have long thought entrepreneurs had an advantage polished PR pros could never match.

- 0 +