BizSugar.com › Public Relations › Startup PR: Mistakes, Myths & Metrics

The importance of managing PR is becoming increasingly evident in the startup world. Unfortunately, there are still many startups who don’t think they “need” PR. The problem is that public relations isn’t a choice. Any entity, be it an individual or a business, has an involuntary relationship with the public. That relationship will continue to exist regardless of whether it’s acknowledged or managed. Choosing not to focus any energy on building it is a mistake. In the on-demand, connected world we live in, the belief that PR should take a backseat can be fatal for startups. Says Joseph McKeating (@JosifMcK), Founder of Pulsar Strategy and Editor at Editorial IV, in a recent Q&A with SearchDecoder.