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Are you a leader who is prepared to transform corporate culture effectively? Don’t let your company’s culture shape itself — it most definitely won’t be how you envisioned it.


Transforming corporate culture is becoming the catch-phrase in brand development. It is something people often say but fail to do. The greater tragedies are those who try to transform corporate culture but do it the wrong way, often worsening the situation. Many business leaders simply want to speak the transformation of corporate culture into existence, unfortunately in order to transform corporate culture effectively you have to get many people with their own vision of how something should work on board with your vision of how things are going to actually be.