BizSugar.com › Public Relations › Give It Your Best Shot: Use of Alcohol at Events

Serving alcohol at promotional events can be a good idea as long as it’s used responsibly. A glass of wine or a beer can be a refreshing change from juice and water, and served with a few nibbles you’ll find potential clients will be very happy to visit your stand. What’s not a good idea is an alcohol-fuelled event where people drink too much and get out of control.

Here are some ideas regarding the use of alcohol at business events.