BizSugar.com › Public Relations › Event Planning in 11 Steps: The Journey of an Event

So what is my metaphor for event planning an event? Well, it’s just like planning a holiday to me…a trip, an excursion, the organisation of a new experience that will almost definitely be a complete success and an enriching journey. Like going on holiday, it’s not just the destination that matters – there are a whole other series of processes to go through beforehand. We all have some experience at least of preparing for a holiday, right? So it turns out that organising an event has a surprising number of similarities. Grab your sunglasses, ‘cause we’re off on the journey of an event!