BizSugar.com › Public Relations › Encourage More Positive Reviews Using These 4 Tips

It’s not surprising that what people are saying about your business online can dramatically affect its prospects.

But despite the importance of customer reviews, many businesses still struggle to get their customers to say nice things about them and their products or services.

While some companies turn to shady tactics that might work in the short-term, few things are as valuable to a business over the long term as a collection of glowing online customer reviews on services like Yelp and Amazon.

Here are fours ways businesses can encourage a larger number of them.