Whoever crafts the most captivating, credible label, characterization and/or narrative usually wins -- in business, politics and other parts of life. Stand out from the competition by your vividly described point of difference, not by throwing mud at your competitors
An Unexpected Way to Become the Top Choice - Forbes
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kareanderson under Public Relations
From http://www.forbes.com 290 days ago
Made Hot by: Small Business Bluesman on August 4, 2012 2:33 am
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Comments
287 days ago
288 days ago
What a timely post about lessons to be learned from the current U.S. Presidential debate (and what not to do in our own marketing.) There's certainly a danger in making marketing confrontational in the way political campaigns have been in recent years. Thanks for this look at a third way to deal with crafting your narrative.
283 days ago
We strive to serve the small business community in all its diversity and perhaps that's the real secret to the community's success. Allowing small business people with a range of philosophies and expertise the opportunity to express their thoughts in an open forum allows members to weigh different opinions and consider advice from several points of view.
283 days ago