BizSugar.com › Public Relations › A Simple Influencer Outreach Plan Every Serious Marketer Needs to Know

There is a trend in marketing that might surprise you.

It’s taking the internet by storm, growing mom-and-pop online shops and big brands to new heights.

But the power of this marketing channel doesn’t come from digital ads or a search engine. It’s coming from seemingly everyday people like you and I. These people are influencers. And some of these influencers have more devoted fans than popular movies or TV shows.

How do you reach out to connect with these influencers?