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Secrets of a Successful Press Conference

Secrets of a Successful Press Conference - http://www.evancarmichael.com

Posted by bccgem under Public Relations
From http://www.evancarmichael.com 5831 days ago
Made Hot by: on May 9, 2008 2:23 pm

Only hold a press conference if it is vital to getting your message across. And if you go down that path, get it right!

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Written by ILuvMktg
5831 days ago

It's a good article, but I tend to agree with the first part -- why bother having a press conference at all (unless you're the size of Microsoft). If you think you're press conference worthy, the best opportunity would be at a conference or trade show. The trade media should already be there and there's a good chance that people will actually show up.

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