5 reasons your startup is failing at PR

5 reasons your startup is failing at PR Avatar Posted by CateCosta under Public Relations
From http://venturebeat.com 486 days ago
Made Hot by: maestro68 on August 5, 2013 4:20 am
Wondering why your startup is being ignored by the press? It may be a for a good reason.
In an effort to help you get the most out of your communication efforts, I’ve outlined five common PR mistakes that startups often make. Keep this list of don’ts in mind, and make sure your company avoids them as you make your journey into the wilds of PR.

Sponsored Content


Comments


Written by lyceum
479 days ago

Cate: You are welcome! Talk to you soon again! :)



Written by lyceum
479 days ago

Cate: The 6th reason is that they haven't read Stefan Engeseth's book, The Fall of PR & the Rise of Advertising (foreword by Al Ries). ;) You could download a PDF version of the book for free on his website.

[Full disclosure: I reviewed his latest book, Sharkonomics, on Small Business Trends in January.]



Written by CateCosta
479 days ago

Cool, thanks for the tip!



Written by BizRock
486 days ago

Create what you think the people in your target audience wants.Be creative and special, filled with inspiration.Thank you for this article!



Written by CateCosta
486 days ago

You're welcome. Thanks for your comments!



Log in to comment or register here.

Learn How to Build a Firm Benefits Foundation

While health care reform hasn’t gone into full swing mode yet, your business can lay a firm foundation for 2015 by following …
Subscribe

Building a Small Business From Your Writing Talents

Our latest BizSugar Contributor of the Week brings something unique to the table, a business model more entrepreneurs … More
Editor's Picks

It's time to up your game with video on BizSugar!
Did you know you can now post video on BizSugar?
Post your small business video to BizSugar today!
Have you tried BizSugar's new video posting feature?