5 reasons your startup is failing at PR

5 reasons your startup is failing at PR Avatar Posted by CateCosta under Public Relations
From http://venturebeat.com 848 days ago
Made Hot by: maestro68 on August 5, 2013 4:20 am
Wondering why your startup is being ignored by the press? It may be a for a good reason.
In an effort to help you get the most out of your communication efforts, I’ve outlined five common PR mistakes that startups often make. Keep this list of don’ts in mind, and make sure your company avoids them as you make your journey into the wilds of PR.


Written by lyceum
841 days ago

Cate: You are welcome! Talk to you soon again! :)

Written by lyceum
841 days ago

Cate: The 6th reason is that they haven't read Stefan Engeseth's book, The Fall of PR & the Rise of Advertising (foreword by Al Ries). ;) You could download a PDF version of the book for free on his website.

[Full disclosure: I reviewed his latest book, Sharkonomics, on Small Business Trends in January.]

Written by CateCosta
841 days ago

Cool, thanks for the tip!

Written by BizRock
848 days ago

Create what you think the people in your target audience wants.Be creative and special, filled with inspiration.Thank you for this article!

Written by CateCosta
848 days ago

You're welcome. Thanks for your comments!

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