5 reasons your startup is failing at PR

5 reasons your startup is failing at PR Avatar Posted by CateCosta under Public Relations
From http://venturebeat.com 1096 days ago
Made Hot by: maestro68 on August 5, 2013 4:20 am
Wondering why your startup is being ignored by the press? It may be a for a good reason.
In an effort to help you get the most out of your communication efforts, I’ve outlined five common PR mistakes that startups often make. Keep this list of don’ts in mind, and make sure your company avoids them as you make your journey into the wilds of PR.



Comments


Written by lyceum
1089 days ago

Cate: You are welcome! Talk to you soon again! :)



Written by lyceum
1089 days ago

Cate: The 6th reason is that they haven't read Stefan Engeseth's book, The Fall of PR & the Rise of Advertising (foreword by Al Ries). ;) You could download a PDF version of the book for free on his website.

[Full disclosure: I reviewed his latest book, Sharkonomics, on Small Business Trends in January.]



Written by CateCosta
1089 days ago

Cool, thanks for the tip!



Written by BizRock
1096 days ago

Create what you think the people in your target audience wants.Be creative and special, filled with inspiration.Thank you for this article!



Written by CateCosta
1096 days ago

You're welcome. Thanks for your comments!



Log in to comment or register here.

This Could Be One of the Most Underestimated Employee Benefits

What's more important than salaries at your small business? Small business owners and entrepreneurs sometimes believe they …
Subscribe

Elli St. George Godfrey: Contributor of the Week

You can take the CEO out of the corporation, but you can't take the leadership out of the CEO. At least, that is … More
Editor's Picks


It's time to up your game with video on BizSugar!
Have you tried BizSugar's new video posting feature?
Did you know you can now post video on BizSugar?
Post your small business video to BizSugar today!