BizSugar.com › Public Relations › 4 PR Mistakes to Avoid

Marketing is key to business growth. I’d argue it’s one of the most critical factors since whether you’re selling the coolest products or offering killer services, if consumers don’t know you exist, you’re not going to be in business for very long. There are many ways to create buzz, including one, public relations (PR), that is often overlooked or ignored by entrepreneurs.