This section contains posts about public relations and how it can help your small business. Articles on this subject include how to write and publish a press release, how to get media coverage, tips on how to create a perfect PR campaign and much more.

The 10 Commandments of Talking to the Media

The 10 Commandments of Talking to the Media Avatar Posted by ShannonW under Public Relations
From https://blog.scottsmarketplace.com 26 days ago
Made Hot by: blogexpert on March 9, 2015 11:17 am
What do you do if the media comes calling? First, take a deep breath. Then, read the 10 commandments of a media appearance so everything goes smoothly. Read More
Starved the Doubts podcast with Jared Easley.

Maggie Patterson is an intelligently crafted communications strategist who works with entrepreneurs, big and small, to help them tell their story in an original way that gets business results. Maggie’s meaningful, genuine and highly skilled approach Read More
Reputation management is a hard thing for many organizations to understand because it's not measurable. Gini Dietrich provides eight steps to get you going Read More
Journalists will delete your PR pitches if your press release is fluff, so use this checklist to make sure your press release topic is actually newsworthy. Read More
Every master needs the right tools, and content writers are no exception. Here are 8 handy implements to add to your content marketing toolbox today. Read More
Every year, a few businesses make bad decisions or mistakes publicly. Sometimes they recover quickly and no one notices. Other times, the blunders are nothing short of newsworthy. We’ve gathered up some of the worst fails of 2014 and included some helpful tips on how to avoid them yourself. Read More
Freelance employees and virtual assistants are a common sight nowadays on the internet, with the advent of popular job boards like Rentacoder and Quora. Alex Houg explains the pros and cons of hiring freelance vs. having regular employees, and why freelancing within online marketing has it's own se Read More
Ready to hire a PR rep? Stop what you're doing and read this first. Learn the right questions to ask and what to expect to ensure you get the best ROI. Read More
In this webinar, we were joined by Jennefer Witter, CEO and founder of the Boreland Group, and author of the new book, “The Little Book of Big PR: 100+ Quick Tips to Get Your Small Business Noticed.” We recently featured an excerpt from her book, which offers great networking tips for entrepreneurs Read More
Everyone has something go wrong at some time and I always say “the true measure of a business isn’t what you do when everything is going right, but how you handle things when they go wrong.” So when something goes wrong and one of your clients places a negative post on-line which potentially can so Read More

Three Key Voluntary Policies for Women

Today 4 in 10 women are the sole or primary breadwinners for their families,¹ and they do more than twice the amount …
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Martina Iring @martinairing Dumps Desk Job for Dream

It's a popular fantasy. After working that same old soul sucking job for year after year, one day 9-to-5ers simply … More
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