This section contains posts about public relations and how it can help your small business. Articles on this subject include how to write and publish a press release, how to get media coverage, tips on how to create a perfect PR campaign and much more.

Too many companies believe that media coverage simply happens from reaching out to the media. The reality is there's a lot of grunt work that needs to happen behind the scenes. Read More
Nothing can damage a business' credibility quite like sharing a fake news story as fact. Here are 5 tips to go by to avoid the spread of false news stories. Read More
Micro-influencers will boost your brand by promoting engagement, attraction, and trust. Let’s take a glance at why are micro-influencers powerful resources to boost your brand. Read More

What We Can Learn from the Rise and Fall of Uber

What We Can Learn from the Rise and Fall of Uber Avatar Posted by SusanBrown under Public Relations
From http://growingyourbiz.co 46 days ago
Made Hot by: profmarketing on July 11, 2017 12:57 pm
Uber succumbed to a kind of inward-focused hubris that prevented its owners and top management from moving their hyper-growth company out of the expand-and-conquer mode into a vibrant, stable, and sustainable business. Read More

How to Get Your Small Business in the News

How to Get Your Small Business in the News Avatar Posted by fundera under Public Relations
From https://www.fundera.com 80 days ago
Made Hot by: profmarketing on June 4, 2017 12:23 pm
We’ve all heard the saying before: No publicity is bad publicity.

But as many small business owners know firsthand, getting publicity at all can be pretty challenging.
Read More

The Big Question: Finding Influencers for PR Activities

The Big Question: Finding Influencers for PR Activities Avatar Posted by amabaie under Public Relations
From http://spinsucks.com 92 days ago
Made Hot by: thelastword on May 22, 2017 11:48 pm
What are your tips for finding influencers to partner with for PR activities? Five experts answer the question. Read More
There is a trend in marketing that might surprise you.

It’s taking the internet by storm, growing mom-and-pop online shops and big brands to new heights.

But the power of this marketing channel doesn’t come from digital ads or a search engine. It’s coming from seemingly everyday people like y Read More

Great PR is All About Action

Great PR is All About Action Avatar Posted by smpayton under Public Relations
From http://www.eggmarketingpr.com 107 days ago
Made Hot by: bloggerpalooza on May 10, 2017 10:45 am
Consumers are far more advertising savvy than they once were. They know that companies are more than willing to promise everything under the sun. They are also conscious of the fact that actions speak far more effectively to the true motivations and values of a company that platitudes. Read More
Introducing Communications Consultant Lisa Duhart-Collins. Lisa specializes in strategic planning and placement of broadcast, print, and outdoor media. She’s also a seasoned public speaker, proposal and grant writer, and event planner for large-scale events. Read More
Is traditional PR dead? For decades, public relations success was measured by your ability to pitch a reporter and secure earned media coverage on the TV, radio or in newspapers and magazines. Today, we read most of our news online through news websites, apps, and our social media feeds. Social medi Read More

Give millennials a reason to stay - The benefits that can help you retain young talent

Job-changing is fast and furious in the early years of millennials’ careers: Young adults born in the early ‘80s …
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Adam Gottlieb @FrugalEntrepren Schools Businesses with Real Life Experience

While most other high school kids were simply worried about passing math and physics or finding a job for the summer, … More
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