This section contains posts about public relations and how it can help your small business. Articles on this subject include how to write and publish a press release, how to get media coverage, tips on how to create a perfect PR campaign and much more.

Recently I wrote a roundup that provided you with all the information you need to write a press release. I want to write another one for when you’re ready to distribute your press release online. Read More

Five Ways to Deal with a Ripoff Report

Five Ways to Deal with a Ripoff Report Avatar Posted by airabongco under Public Relations
From http://www.smbceo.com 20 days ago
Made Hot by: advertglobal on July 12, 2015 7:49 pm
There are many ways to respond when someone claims that you are a rip off. Sometimes, keeping your cool is better. Here are 5 creative ways to deal with this situation. Read More
Naturally, you want to make sure you’re getting a good return on investment for your public relations efforts. It can be a challenge to know if one press release actually resulted in sales, so you have to be strategic about what you measure to get to that ROI. Here’s how. Read More

How To Handle Negative Blog Comments, In 3 Steps

How To Handle Negative Blog Comments, In 3 Steps Avatar Posted by estherschindler under Public Relations
From http://www.forbes.com 64 days ago
Made Hot by: PMVirtual on May 28, 2015 11:15 am
Here’s a question I hear at least weekly: As an entrepreneur, how do you deal with negative comments on your company's social media pages and blogs? Here's how to turn an Internet Troll into a human being in three messages. Read More
Get the lowdown on everything that goes into a press release so that you can write your own for your small business. Read More
If you issue fairly regular press releases, you know it can sometimes be difficult to come up with fresh and exciting news topics. Sometimes you’re simply too close to your company to see what you could write about Read More

7 Step-Forumla To Help You Deal With Difficult Customers

7 Step-Forumla To Help You Deal With Difficult Customers Avatar Posted by ivanastaylor under Public Relations
From http://diymarketers.com 109 days ago
Made Hot by: Webdev1 on April 13, 2015 1:46 pm
Well, today you are in some BIG luck because I’m going to share some absolutely transformational tips for dealing with difficult customers that don’t look, feel or sound like anything you may have heard before. It’s hard to believe, but just think, your difficult customer is someone’s ideal and not Read More

The 10 Commandments of Talking to the Media

The 10 Commandments of Talking to the Media Avatar Posted by ShannonW under Public Relations
From https://blog.scottsmarketplace.com 145 days ago
Made Hot by: blogexpert on March 9, 2015 11:17 am
What do you do if the media comes calling? First, take a deep breath. Then, read the 10 commandments of a media appearance so everything goes smoothly. Read More
Starved the Doubts podcast with Jared Easley.

Maggie Patterson is an intelligently crafted communications strategist who works with entrepreneurs, big and small, to help them tell their story in an original way that gets business results. Maggie’s meaningful, genuine and highly skilled approach Read More
Reputation management is a hard thing for many organizations to understand because it's not measurable. Gini Dietrich provides eight steps to get you going Read More

5 Things Your Latino Employees Wish You Understood

Latino employees are the fastest-growing segment of the U.S. workforce – in fact, by some estimates one in three working …
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Contributor of the Week Ivan Widjaya On BizSugar Tips

How do you use BizSugar to benefit your small business? Our latest BizSugar Contributor of the Week Ivan … More
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