Search vs. social seems to be the battle of the decade. And while I don't believe that search engines will soon become extinct at the hand of social media, it is true that more and more people are finding content through social media. What this shift comes down to is a simple case of credibility.Take for example the phrase "how to change your oil." Type these keywords into Google, and this is what comes up:Google SearchThese two web pages were likely optimized to show up at the top of Google's search rankings for "how to change your oil". We can see the keywords are right in the title of the article. But these results don't give the user any information about the value of these pages. There are a variety of reasons why a certain site or page may appear on the first page of results, but being ranked high by search engines does not imply valuable content.

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