BizSugar.com › Products and Services › Mobile Going Gangbusters as Ad Spending Skyrockets - Comparz Blog

The handheld revolution is progressing at a breakneck pace, as reflected in survey results that show mobile ad spending exploding. A new study by eMarketer projects mobile ad spending will grow 80% this year to $2.61 billion, outstripping its previous projections of $1.8 billion.

The spike in mobile ad spending, eMarketer finds, is being driven by Google’s mobile search advertising business, advertisers displaying their inventory on tablet and smartphone devices, and the proliferation of mobile ad networks such as Google’s AdMob, Apple’s iAd, and Millennial Media.