BizSugar.com › Products and Services › Microdata: HTML's Best-Kept Secret for Helping with Search

Given the amount of industry noise about native video and scripted animations, you'd be forgiven if you had never heard of the new microdata specification included in HTML5.Similar to outside efforts like Microformats, HTML's microdata offers a way of extend HTML by adding custom vocabularies to your pages.The easiest way to understand it is to consider a common use case. Let's say you want list details about a business on your page as well as the name, address, telephone number and so on. To do that you'll need to use some vocabulary in addition to HTML, since there is no tag.