BizSugar.com › Products and Services › Keeping it social: 10-step guide to developing a social media process

In their recently-published book 'Marketing Communications – integrating offline and online with social media today', PR Smith and Ze Zook have put together a 10-step guide to developing a social media process that can be applied to any organization.Over the past couple of years, social media has emerged as a marketing game changer that puts customers back at the center of the organization and provides marketers with a new set of tools to listen to and converse with these consumers and to encourage them to engage with their brands.Smith and Zook point out that social media is not just a marketing tool, it’s a new way of running a business that requires a new company culture.