BizSugar.com › Products and Services › How your support team improves your product

If you outsource or silo your support team you’re destined to produce mediocre products. A product team that is numb to feedback will never learn about their failed launches, their confusing UI, their obscure labels, or their irrational defaults. If they can’t be guided by support metrics, alongside product metrics they’ll never understand what their customers didn’t understand.