So you have started your business, but the reality of attracting clients on an incessant basis is challenging. This can wear down even the most ambitious and motivated entrepreneur.

For new entrepreneurs, it can be tempting to brand yourself to attract new clients. However, choosing a niche, and becoming the expert in that niche, is the most efficient and satisfying path to a more profitable business.

You have heard of the saying that goes ‘Jack of all trade, master of none’. However you have to strive to become master of one. Yes! Being a king at what you do will save you all the trouble.



Comments


Log in to comment or register here.

Give millennials a reason to stay - The benefits that can help you retain young talent

Job-changing is fast and furious in the early years of millennials’ careers: Young adults born in the early ‘80s …
Subscribe

Holly Hanna: Facebook "Contributor of the Week"

Say hello to Holly Hanna, our first BizSugar Facebook "Contributor of the Week." Holly has always wanted to be a … More
Editor's Picks


Post your small business video to BizSugar today!
It's time to up your game with video on BizSugar!
Have you tried BizSugar's new video posting feature?
Did you know you can now post video on BizSugar?