So you have started your business, but the reality of attracting clients on an incessant basis is challenging. This can wear down even the most ambitious and motivated entrepreneur.

For new entrepreneurs, it can be tempting to brand yourself to attract new clients. However, choosing a niche, and becoming the expert in that niche, is the most efficient and satisfying path to a more profitable business.

You have heard of the saying that goes ‘Jack of all trade, master of none’. However you have to strive to become master of one. Yes! Being a king at what you do will save you all the trouble.

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