So you have started your business, but the reality of attracting clients on an incessant basis is challenging. This can wear down even the most ambitious and motivated entrepreneur.

For new entrepreneurs, it can be tempting to brand yourself to attract new clients. However, choosing a niche, and becoming the expert in that niche, is the most efficient and satisfying path to a more profitable business.

You have heard of the saying that goes ‘Jack of all trade, master of none’. However you have to strive to become master of one. Yes! Being a king at what you do will save you all the trouble.

Sponsored Content


Comments


Log in to comment or register here.

Three Key Voluntary Policies for Women

Today 4 in 10 women are the sole or primary breadwinners for their families,¹ and they do more than twice the amount …
Subscribe

Matt About Business: Contributor of the Week

Meet Matt S. Mansfield of Matt About Business, our most recent BizSugar "Contributor of the Week" on … More
Editor's Picks

Post your small business video to BizSugar today!
Have you tried BizSugar's new video posting feature?
Did you know you can now post video on BizSugar?
It's time to up your game with video on BizSugar!