BizSugar.com › Products and Services › Guest Post: How Google Instant Can Help (And Hurt) SEO

It’s been nearly two weeks since Google Instant launched, and aside from conjecture and personal opinions about the new UX (everyone seems to either hate it or love it), we’re finally starting to see some real data about how the new Google search experience is affecting organic traffic levels and other facets of SEO. Despite assertions to the contrary, SEO hasn’t been killed by Instant, but nor have the changes been inconsequential. Google Instant is slowly changing how search engine optimization professionals work, what they focus on, and the bottom line results seen by their clients.When Google Instant first launched, we predicted three major SEO trends we expected to see. Since then, we’ve been collecting data from users of our SEO platform, Drive. Here’s how our guesses matched up with the results we’ve seen.