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Many New Products Fail Because They Are Poorly Managed In Execution.

Over 90% of new products fail. Poor execution of a great idea is one of the top reasons for failure of a great idea. New product development (NPD) is challenging because it needs to be nimble and lean.

In NPD, change is the norm. Market requirements change as you experiment and learn from customers. Technology risks frequently throw challenging curve balls. Adding to the frenzy, schedule changes frequently. If anything, it might get pulled up with new customer commitments.