BizSugar.com › Products and Services › Bombas Socks Has Buy-a-Pair, Donate-a-Pair Retail Model

Buy-one-get-one free is considered one of the greatest retail concepts of all time.
In today’s more socially conscious environment, an interesting twist was added by a company that crowdfunded its product focus: socks.
Bombas, which only makes socks, follows a buy-one-pair-donate-one-pair retail business model. The donation component fueled the creation of the company, rather than the other way around.