If you turn on the news at any point today, you’ll probably see scenes of Black Friday madness at retail stores. This all seems so yesterday, yet it continues to happen. Retailers offer discounts to spur sales, but end up with stampedes that overwhelm staff and – often – create scenes that damage their brand.

There are so many ways now to enable a superior digital shopping experience without sacrificing human interaction. You can see how Polycom is facilitating human experiences with video collaboration at the National Retail Federation’s Retail’s Big Show 2016 in New York City on January 17-19, 2016. Click here to get a free expo pass, courtesy of Polycom.

But why wait until January? Amazon reports that 75% of Fire HDX inquires coming through their Mayday button! That’s a big segment of customers sending retailers a strong message that they are done with retail store mob scenes as well, and want to engage with retailers face-to-face.






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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!