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Do You Fear A Big Ranking Drop From Moving Ecommerce Platforms?

Moving your ecommerce site to a new platform is a huge decision. For well established sites generating good traffic and income the choice of platform and migration partner can be down right nerve racking. 99.9% of migration inquiries that I deal with start with the same opener, “I have to make sure that my site rankings don’t drop, so 301 redirects have to be set up.”

Will you experience a ranking drop when changing ecommerce platforms? Most likely you will.
I know that’s not what you wanted to hear, but the majority of sites experience a drop in traffic after being moved. Typically, this drop in traffic ranges from 5-10% and is only temporary lasting a couple weeks, but sometimes up to several months.