We found that using action words at the front of the page title reduced the bounce rates in some cases by as much as 50%.

Sponsored Content


Comments


Written by crom84
455 days ago

When did PageRank 2.0 come out Tom?



Written by tomshark
455 days ago

Good question. PageRank 2.0 is referencing a patent by Google a few years ago on link text analysis and possible applications to the algo.



Written by HeatherStone
456 days ago

Hi Tom,

Very interesting conclusions and an interesting interview. I sometimes find site owners aren't even attentive to the kind of bounce they are getting on a site. It's easier to look at stats like unique visitors, page views, etc. But bounce rate is what really tells you whether people are finding what they are looking for on your site.



Written by tomshark
456 days ago

Thanks Heather. Yes, the bounce rate can be an eye opener especially when compared to a traffic source's conversion rate.



Log in to comment or register here.

Back to Business Contest

Subscribe

Matthew Needham @bigredtomato Has Business in His Blood

You could say that Matthew Needham grew up in business. His first experience in the business world came at age 6 when … More
Editor's Picks

Make sure your employees are protected from freaky accidents.
Learn what freaky accidents can do to your health care costs.
What can you do about those freaky accidents in the workplace?
Learn more about workplace accidents on our BizSugar blog.