We found that using action words at the front of the page title reduced the bounce rates in some cases by as much as 50%.





Comments


Written by crom84
1461 days ago

When did PageRank 2.0 come out Tom?



Written by tomshark
1461 days ago

Good question. PageRank 2.0 is referencing a patent by Google a few years ago on link text analysis and possible applications to the algo.



Written by HeatherStone
1463 days ago

Hi Tom,

Very interesting conclusions and an interesting interview. I sometimes find site owners aren't even attentive to the kind of bounce they are getting on a site. It's easier to look at stats like unique visitors, page views, etc. But bounce rate is what really tells you whether people are finding what they are looking for on your site.



Written by tomshark
1463 days ago

Thanks Heather. Yes, the bounce rate can be an eye opener especially when compared to a traffic source's conversion rate.



Log in to comment or register here.

Give millennials a reason to stay - The benefits that can help you retain young talent

Job-changing is fast and furious in the early years of millennials’ careers: Young adults born in the early ‘80s …
Subscribe

Nick Stamoulis @NickStamoulis Has the Solution

Nick Stamoulis has the solution for getting your business noticed. With 12 years experience, Stamoulis is founder and … More
Editor's Picks


Did you know you can now post video on BizSugar?
Have you tried BizSugar's new video posting feature?
Post your small business video to BizSugar today!
It's time to up your game with video on BizSugar!