Action Words and Identifiers Reduce Bounce Rates From Search Results

Posted by tomshark under Products and Services
From http://www.capturecommerce.com 153 days ago
Made Hot by: bloggerpalooza on January 17, 2013 10:07 am

We found that using action words at the front of the page title reduced the bounce rates in some cases by as much as 50%.

Who Voted for this Story

Top BizSugar Users

This week's most active BizSugar users. Join Them!

Comments

Written by crom84
152 days ago

When did PageRank 2.0 come out Tom?

- 0 +

Written by tomshark
152 days ago

Good question. PageRank 2.0 is referencing a patent by Google a few years ago on link text analysis and possible applications to the algo.

- 0 +

Written by HeatherStone
153 days ago

Hi Tom,

Very interesting conclusions and an interesting interview. I sometimes find site owners aren't even attentive to the kind of bounce they are getting on a site. It's easier to look at stats like unique visitors, page views, etc. But bounce rate is what really tells you whether people are finding what they are looking for on your site.

- 0 +

Written by tomshark
153 days ago

Thanks Heather. Yes, the bounce rate can be an eye opener especially when compared to a traffic source's conversion rate.

- 0 +

Contributors of the Week

Latest Comments

Goran Maric

Goran Maric is a junior Internet marketer, specializing in social media. Born and raised in the small town of Mostar, Bosnia and Herzegovina, Goran spends his days …