We found that using action words at the front of the page title reduced the bounce rates in some cases by as much as 50%.



Comments


Written by crom84
899 days ago

When did PageRank 2.0 come out Tom?



Written by tomshark
899 days ago

Good question. PageRank 2.0 is referencing a patent by Google a few years ago on link text analysis and possible applications to the algo.



Written by HeatherStone
900 days ago

Hi Tom,

Very interesting conclusions and an interesting interview. I sometimes find site owners aren't even attentive to the kind of bounce they are getting on a site. It's easier to look at stats like unique visitors, page views, etc. But bounce rate is what really tells you whether people are finding what they are looking for on your site.



Written by tomshark
900 days ago

Thanks Heather. Yes, the bounce rate can be an eye opener especially when compared to a traffic source's conversion rate.



Log in to comment or register here.

Three Key Voluntary Policies for Women

Today 4 in 10 women are the sole or primary breadwinners for their families,¹ and they do more than twice the amount …
Subscribe

Nile Flores is the Blond Anomaly of WordPress

WordPress can be a great tool for businesses. But it can be complicated for some bloggers to navigate all of the … More
Editor's Picks


Did you know you can now post video on BizSugar?
It's time to up your game with video on BizSugar!
Post your small business video to BizSugar today!
Have you tried BizSugar's new video posting feature?