We found that using action words at the front of the page title reduced the bounce rates in some cases by as much as 50%.
Action Words and Identifiers Reduce Bounce Rates From Search Results
Posted by tomshark under Products and ServicesFrom http://www.capturecommerce.com 4116 days ago
Made Hot by: bloggerpalooza on January 17, 2013 3:07 pm
Who Voted for this Story
Subscribe
Comments
4115 days ago
4115 days ago
4116 days ago
Very interesting conclusions and an interesting interview. I sometimes find site owners aren't even attentive to the kind of bounce they are getting on a site. It's easier to look at stats like unique visitors, page views, etc. But bounce rate is what really tells you whether people are finding what they are looking for on your site.
4116 days ago