BizSugar.com › Products and Services › A Single UX Mistake That Causes SaaS Customers To Churn

Many applications seem incredibly easy at first. Their user interface (UI) is polished and clear. A standard menu with classic icons and maybe a sidebar with common functions which are easy to access follow simple rules that any average user can understand.Complexity in software is not connected to the elements in the UI, but to the large array of choices that follow at each step and the path the the user need to take to complete tasks.