BizSugar.com › Products and Services › 7 Examples of Great Storytelling For Boring Brands

While few products have less sex appeal than toilet paper, Charmin really manages to own it. Rather than sidestep the issue, they use funny tweets and cartoon images to make shameless skidmark and bear butt jokes, and even Homeland Security gets a tongue-in-cheek jab when an agent checks Daddy bear’s behind for cleanliness (ewwww).