BizSugar.com › Products and Services › 36 Free & Effective Marketing Tools That Every Entrepreneur Needs to Know About

When creating a marketing plan for your product or service, it’s critical you know exactly who your customer is. For example, how old are they? Where do the live? Are they married, single, divorced, or other? Do they own homes? Where do they shop? Do they have kids? What age? What is their pressing problem, and how does your product or services directly solve their issue?