For many ecommerce merchants, email marketing remains a staple. In a recent interview with Practical eCommerce, Listrak CEO Ross Kramer said, "We just came back from Etail [trade show] this week, and from the retailers that I was talking to up there, email is driving 20 to 25 percent of their overall revenue." Kramer went on to say that only about 1 percent of overall orders was driven from social. Listrak, to be clear, is an email marketing provider.But the debate should not be email or social media. It should be email and social media. In this article, I will discuss the benefits of integrating social media and email. Here are ten practical ideas for making that happen.





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