Optimizing your latest blog post is great, but when a reader arrives, they need to like what they see and stay a while. That's the power of a great blog post opening, says Belinda Weaver of Copywrite Matters. In this post at ProBlogger, Belinda gives a look at how cool openings like the one to "The Walking Dead" TV series grab an audience and won't let them go. Do your blog post openings do the same?


Written by lyceum
1265 days ago

I am not into zombies and so called "living dead" people! ;) Personally, I have problem with using the word "killing" as a slang word for something positive. But maybe I am too sensitive as a person?! ;) Could you use a blog opening in the same way as a opening of a book? Shouldn't a blog post be geared to be short, sweet and to the point? I am probably arguing for this position due to my nature as a pundit blogger.

Written by HeatherStone
1267 days ago

Hi Belinda,

Well, your opening certainly grabbed me. So neat to see your post shared on the BizSugar community. I'm wondering how much you worry about SEO while writing your attention grabbing openings. I guess I'm asking the age old question, do you write for humans or search engines...or is it realistically a bit of both? Readers must find your post first, of course, usually through a Google search. But once they get there, optimization is not enough to hold them.

Log in to comment or register here.

This Could Be One of the Most Underestimated Employee Benefits

What's more important than salaries at your small business? Small business owners and entrepreneurs sometimes believe they …

Devesh Sharma Finds Success as Blog Entrepreneur

He's just 18, but with a collection of blogs and Websites in a range of targeted niches, including BlogPreneurs and … More
Editor's Picks

Did you know you can now post video on BizSugar?
Have you tried BizSugar's new video posting feature?
It's time to up your game with video on BizSugar!
Post your small business video to BizSugar today!