BizSugar.com › Online Marketing › Zappos Shows How Social Media Is Done

What's more stereotypically trivial than shoe shopping? Using Twitter, of course! Online shoe retailer Zappos does shoes and social media remarkably well. Scores of bloggers, lots of video blogging and 198 employees on Twitter help keep the company's profile high and humanize the folks behind the shoe sales.

Of all the different types of social media the company uses, none are as interesting as its use of Twitter. Twitter may sound cliche, but it's not just about Twitter as one single service. Twitter is symbolic of rapid, short, synchronous and public conversations. Zappos has bitten off a big chunk of that paradigm.