Yelp: Beyond the Listing

Yelp: Beyond the Listing Avatar Posted by bradsknutson under Online Marketing
From http://bradsknutson.com 1546 days ago
Made Hot by: tiroberts on July 30, 2013 4:43 pm
Yelp continues to be the most popular small business review service of our generation. In the first quarter of 2013, Yelp received 102 Million monthly visits, with 45% of those being on mobile devices.





Comments


Written by Stingraybiz
1543 days ago

Hi Brad, nice write-up. Just saw something over on Marketing Land that's very interesting. It's a summary of a Havard Business School paper that investigates the tendencies of Yelp review fraud practitioners. The paper itself can get dense (there are formulas!) but definitely worth the read. I'll submit it myself to Bizsugar.

http://marketingland.com/yelp-more-likely-to-filter-extreme-reviews-new-accounts-study-53622



Written by bradsknutson
1543 days ago

That is a great find and I'm glad that someone did a study on it. In my article, I wrote that Yelp is remarkably good at filtering out reviews that were generated by a business physically asking for them - this is because the reviews come out less genuine and are easier to spot. Thanks for sharing!



Written by bradsknutson
1544 days ago

The new feature sounds incredible! Just another reason for local businesses to take advantage of Yelp!



Written by HeatherStone
1546 days ago

Hi Brad,

What a comprehensive look at Yelp. Have you heard of the site's new feature being rolled out? Yelp is apparently adding the ability to order food first and then other services from local businesses. This is definitely a site to watch. Thanks for sharing your post with the BizSugar community.



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