Microsoft has an informative post up on its adCenter blog looking at why PPC numbers and web analytics reports don't always match. While the post is written with Microsoft adCenter in mind, even author Charles Thrasher notes that variables apply to other search engines.
Why your PPC and Web Analytics reports don't match
Posted by
ArmadaIG under Online Marketing
From http://www.smallbusinessnewz.com 1176 days ago
Made Hot by: on March 7, 2009 6:00 pm
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