A recent study showed senior executives were more likely to click on a short URL than a long one in search results. This case study details this company's 10 year long hunt for a short, snappy URL that prospects could remember.
Why short urls beat www.VeryLongAndDifficultOnesThatAreHardToRemember.com
Posted by
JuliePower under Online Marketing
From http://www.smallbiztrends.com 1471 days ago
Made Hot by: on May 15, 2008 11:38 pm
Who Voted for this Story
Editor's Picks
The Only Sales Objection You Will Ever Need To Overcome - Marketing Shows to Attend 2012 – ASE12, Pubcon, SMX & More
Facebook Timeline: You Can Run But You Can’t Hide
How To Track Your Pinterest Marketing Campaigns Using Pinerly
What good wine can teach you about your small business
“Hi Heather - Thanks for your comment! I do think it could go both ways. I...”
“Some good fundamental tips that amazingly many bloggers still don't seem...”
“Absolutely! Each one is genuinely a great source of information on B2B...”
“These companies are definitely taking advantage of the economy to exploit...”
“I think research and metrics are the most important part of that formula,...”
- Legal
-
Privacy | Terms of Use
© 2007-2012 BizSugar.com.
Content posted by BizSugar users
is dedicated to the public domain.
Comments