In The Disconnect in PPC vs. SEO Spending, Rand Fishkin demonstrates that "SEO drives 75%+ of all search traffic, yet garners less than 15% of marketing budgets for SEM campaigns. PPC receives less than 25% of all search traffic, yet earns 80%+ of SEM campaign budgets," then asks: "Why does paid search earn so many more marketing dollars?"
Why PPC Will Always Cost More Than SEO
Posted by
himangim under Online Marketing
From http://webmarketcentral.blogspot.com 1664 days ago
Made Hot by: on November 6, 2008 12:44 am
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