Online marketing is increasingly replacing traditional media as the number one way to engage user attention.

But so much of it is just plain boring. How do you capture your market's attention then?

The Art of Small Business guest poster Anne Brown explains how small businesses can benefit from online videos.

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Comments


Written by HeatherStone
656 days ago

I think demonstration videos of how a product works, where appropriate, really sets you apart from the competition. Thanks Art and Dave.



Written by UPmarketArt
657 days ago

Absolutely! But from personal experience, it's far easier said than done- but still worth it.



Written by Dave Hubbard
658 days ago

Videos were the deciding factor that helped me choose between 3 competing businesses. I ended up purchasing from the business that used videos to quickly demonstrate how the product differed from alternatives, how to use the product and how to install it. The complete post is [on my blog.]

Prospects are searching for the best solution to their problem and don’t expect to be entertained. Your videos do not have to be “Super Bowl” quality nor expensive. Focus on demonstrating your expertise with “how to” or “product overview” videos. They can be a 2 minute video of your PowerPoint pitch using free software like Jing, for example. They could be a two minute product demonstration using a camcorder. Use them on your website to convince prospects you are their best choice. Upload them to YouTube to generate even more prospects to your website.

Videos can set you apart from your competition!



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