A study conducted by WordStream, a search marketing firm, uncovered that most of the time organic search listing outperformed paid search listings, sometimes by a wide margin. But it also uncovered that in searches with a high commercial intent (a search conducted with the purpose to specifically buy something), paid search listings outperformed organic listings in terms of clicks by a margin of 2.1.
Why You Should Be Doing Paid Search Marketing [infographic]
Posted by GaryShouldis under Online MarketingFrom http://www.thesmallbusinessplaybook.com 4309 days ago
Who Voted for this Story
Subscribe
“In the ever-evolving landscape of Search Engine Optimization (SEO),...”
“Rachel: Great to hear! Thanks for your kind words! :)
All the Best,
Martin...”
“Thank you, Martin. That's a fantastic motto... and I couldn't agree more!...”
“Lisa: Good to hear! Thanks for your response....”
“For sure, I know I did years ago when I was working for others....”
Comments