Why You Need Data to Take Your UGC Marketing To The Next Level

Posted by amabaie under Online Marketing
From https://www.yotpo.com 2620 days ago
Made Hot by: genuinework789 on February 21, 2017 1:36 pm

Content marketing has outgrown its “throw-it-on-the-wall-and-see-what-sticks” phase. Without a data-driven strategy, you’re wasting your time.

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Comments

Written by nicregi
2616 days ago

Hey man,

Good article and thanks for sharing. For once, I'm always a big fan of UGC!

Nice one :)

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Written by erenmckay
2619 days ago

Online businesses that aren't investing time and effort into using UGC in their sales and marketing funnels are leaving money on the table. This study is excellent not only because they took their data from 200,000 eCommerce stores but also because they organized the information by industry. Definitely worth reading!

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Written by GrowMap
2619 days ago

Brands that get serious about incentivizing the type of UGC that converts will pull far ahead of the rest. That will take measuring.

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Written by crom84
2620 days ago

Wow, big affect on the conversion rates!

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Written by ravichahar
2620 days ago

Content marketing requires the use of the data for sure. Gathering the customers' reviews can be a great idea.

I like the idea of leveraging the ads with them.

UGC can be something I would consider for content marketing.

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