Why You Must Own the Platform

Posted by ScottScanlon under Online Marketing
From http://www.youbrandinc.com 118 days ago

Did you here about the curation service Snip.it that just got acquired by Yahoo!, instantly shut down and left all it’s users behind?

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Written by ScottScanlon
118 days ago

That happens all the time usually though it's because of the data or technology gets rolled into the acquisition company. Or it was the competition and acquiring it and shutting it down ensures the users have one less option in the marketplace. I don't really know why they did it in this case but it is kind of a wake up call to be careful on where you build your engagement, etc.

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Written by OpenSourceMedia
118 days ago

Wait, seriously? I do not understand why Yahoo would automatically shut down a service that they have purchased. What's the deal?

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